A GLOBAL VISION FOR THE SUSTAINABLE DEVELOPMENT OF TOURIST DESTINATIONS
Humana Skala is a private company that deals with all aspects of tourism development, respecting the environment and local communities, reducing costs and project implementation times, for investors and institutions, providing turnkey solutions.
At the base of our philosophy and working methods there is a strong motivational component to improve the ecosystem and the tourism industry without damaging the environment, culture and communities of the destination, rethinking the distribution of expenses and profits to benefit of the people involved.
We follow all the phases concerning the dialogue with local institutions, the technical and bureaucratic aspects, the marketing, the financial side and the management, for the realization of projects and investments in the tourism sector.
These aspects are articulated and linked together in the tourism development process. Thanks to a network of freelancers and companies, Humana Skala brings together all the necessary skills and resources, maintaining high quality, reducing costs and adapting to the size of the projects.
Our team of professionals is able to adapt to existing projects, at any level, managing the whole project or just some specific parts.
Tourism development is a relatively slow and discontinuous process, which can be speeded up and strengthened by coordinating consulting, projects, marketing and technology at the same time.
Where we work
Cape Verde, Italy, Mozambique
Norway, India, Mexico, Emirates, Venezuela, Spain
How can we help you?
Our 4-step workflow
Consulting and analysis
We believe that the dialogue with customers is essential from the beginning, to establish objectives and budgets, in accordance with the potential of the reference market, with the utmost transparency possible.
Goals and strategy
We plan the project and marketing strategies aimed at obtaining the desired results from the client. We make processes elastic and flexible, so that we can adapt the strategy in progress.
Team and development
We use the most advanced graphic, web, video and CAD design techniques at the service of the project, for an impactful result capable of both satisfying the customer’s needs and lasting over time.
Demo and review
Before delivery, our projects are tested on all target platforms. The job is finally shown to the customer, ready for publication or printing.
The consultancy clarifies the needs and potential of the market, enabling the client to establish his objectives and quantify a budget for their execution, minimizing unexpected events along the way. Thanks to our network of professionals, we are able to advise customers on the best solutions at every stage of the investment, quickly and with quality.
The project is supervised by architects, together with a dedicated design team. Starting from existing documents and data on the current situation, a cartographic masterplan and a written report are created with an analysis of the advantages, risks, problems and potentials of the place, illustrating all the activities and services necessary to enhance tourism.
Marketing is proposed by the entire Humana Skala team, as a single working group, which elaborates the “marketing plan”, in close collaboration with the team that follows the design. The plan, represented by a Timeline and topics divided by theme, presents points divided into activities to be carried out, in order of priority, according to the type of tourism that best suits the place.
Technology is a fundamental contribution in any market. The success of the communication, development and scalability of the project necessarily depend on the technological choices. At the same time, technological evolution is very rapid and without a solid network of professionals, such as ours, there is a risk of investing in solutions that can become obsolete in a short time.